A. What is Propaganda
The general definition of propaganda is the use of information that is biased or misleading to manipulate another. Propaganda is far more effective when one or more emotions are triggered.
Take for example, an advertisement saying a competitor’s “automotive brake pads use water in making the pads.” That statement is factually misleading. But it carries no emotional component. As such, it has little effect in manipulating others. Add the phrase “Everyone knows that brake pads made with water will fail in rainy weather.” By including an emotional element (brake failure causes death or injury) makes the information far more persuasive. As such, effective propaganda almost always triggers an emotion, which carries a consequence (detriment or benefit). It also makes spotting propaganda easier.
FIND THE CONSEQUENCE FIRST AND THEN WORK BACKWARDS TO DETERMINE THE MISLEADING OPINION OR FALSEHOOD.
Take the example of the braking pads. What is the consequence? That would be the failure of the brakes during rainy periods. What evidence shows a failure of the competitor’s brake pads during the rainy weather? None. This is the confusing fact with opinion fallacy. There is a second propaganda statement, i.e. “everyone knows.” This is the bandwagon manipulation fallacy.
The following are three advertisements. Try and identify as many of the statements in the sample commercial that may be propaganda. List each consequence or benefit, whether it is a fact or opinion, the supporting information, the applicable fallacy, if any, and the conclusion. Once you have done that, click on the proposed answer and compare.
Example # 1.
The table shows one possible answer out of many. It has 5 different consequences or benefits listed.
The overall conclusion is that the advertisement is both misleading and false. It does not mean that the product should not be purchased. It only means that propaganda should not be sole reason for purchasing it. Your purchase could be based on a friend’s recommendation, the price, prior experience, or some other reason.
Example # 2. This is another potential advertisement. Compare your analysis to those set forth in the proposed answer.
The table shows one possible answer. It has 5 different consequences or benefits listed.
The overall conclusion is that the advertisement is both misleading and false. It does not mean that the product should not be purchased.
Example # 3. Last practice commerical.
The table shows one possible answer. It has 4 different consequences or benefits listed. But, there are more than those four.
The overall conclusion is that the advertisement is both misleading and false.
B. What to Do When Propaganda is Found
The purpose for understanding propaganda is to subdue the emotions and allow for a more reasoned decision. This is because emotions obscure analytical thought. It may be that no further investigation is needed. If the cost is substantial, a more thorough investigation might be warranted. If more details on the product are needed, the product specification page is a good place to look. All websites other than governmental entities have significant biases. Blogging, social media, and news websites should be considered as gossip and used only as a lead to find more credible information sources.
1. Questions About the Seller and Manufacturer. Usually, the product is sold by a middle man. The product specification page will normally have the name of the manufacturer. Go to the websites of the selling company and the manufacturer, and locate the “about” page. This will give information about the companies and their addresses.
The following websites may used to identify complaints, which have been reported by others. These are opinions and should be considered as potential problems. Sometimes what appears to be a negative disclosure may be the opposite. For example, lawsuits against large companies may be an indication that the company is financially successful. Attorneys seldom file suits against companies with no assets.
- Ripoff Report
- Pacer (Public Access to Court Records Federal) This service provides all of the documents filed in criminal and civil lawsuits against companies and individuals. There is a fee for this service.
- Dun and Bradstreet. Reports on Businesses-Fee based
- General Internet Search on Company [Search for “Complaints against (name of company)”]
- Corporation Commissioner for the applicable State to search validity and ethics complaints against a corporation or LLC within the State.
- PissedConsumer has a website to post and review complaints.
2. Questions About the Product or Service. There are many internet sites that provide useful information regarding the product.
- Consumer Reports-Product Reviews and Ratings
- There are many websites that review and rate products. This can be accessed by a search of product review websites.
- General Internet Search on the Product [Type in “Complaints relating to (Model Name of product)”]
- FDA Recall [To determine if a drug or FDA approved device has been recalled.]
- Consumer Complaint Database on Financial Services.
- If there is a regulated profession involved go to the regulated service in the applicable state and search for the license validity and ethics complaints.
C. Is There a Remedy?
There are several different remedies that may be available when propaganda has caused injury.
1. Market Based Remedies. This is the least expensive remedy. There are many websites that allow a consumer to rate or complain about a company or a product.
- Ripoff Report
- Yelp. This is very effective for local businesses.
- State Department of Consumer Affairs. Each state has their own department. A sample link is for the State of Nevada.
- Federal Trade Commission. This is a free service by the federal government that registers complaints. It is an effective way to protest a product or a company.
- United States Government-Complaints.
- PissedConsumer is a website to post a review.
- Company website Reviews. Many of the websites have a procedure to write a review. These reviews are often informative.
2. Legal Actions. This is the most costly remedy and can be very successful. Most states have laws that prohibit misleading advertising. A sample of the deceptive trade practice in Nevada is representative.
If you are over 60 relating to certain situations some States allow punitive damages, and in some instances allow attorney fees to be recovered. Whenever attorney fees are recoverable, there are often attorneys that will take the case on a contingency fee basis (no attorney fees unless there is a recovery and then only from the recovery proceeds).
A search of the federal district court and appellate cases involving a company, a specific product, or a business practice can be made on Pacer (Public Access to Court Records ) This is a fee based service.
3. Legislative Actions. There are legislative actions that can be taken if there are insufficient laws that provide protection against unfair business practices. Although this is primarily a State law matter, the federal government may have some oversight. The names and addresses of the State legislators are posted on the State government pages. For example, in Nevada the names and addresses of the state legislators can be obtained.
There are hundreds of Political Action Committees that pool funds and direct those funds to support various political candidates and issues.
4. Professional Organizations. There are many professional organizations that regulate the businesses, people, and products or services. There are too many to list, but they can be found by performing an internet search of the type or category of the products sold or services rendered.
The members of these organizations are the very people with whom you have a dispute. As such they are seriously biased against your interests. On the other hand, if one of their members is in violation of their ethics laws, the Organization could be very helpful in assisting with a resolution.
5. Non-Profit Service Organization. There are many philanthropic and other non-profit organizations that were formed to help people. Examples include: American Civil Liberties Union ACLU), The Ford Foundation, William and Flora Hewlett Foundation , Rockefeller Foundation , etc. There is a list of 100 top philanthropic foundations disclosed in ARCO.